Building on the success of 2023, where ONE-DNA™ artificial grass was installed at Tomorrowland and later recycled through our Take-Back program, we’re excited to announce that this initiative will continue in 2024. After the festival, the grass will again be reclaimed and reused as raw material for new artificial grass. Preparations for Tomorrowland 2024 are already well underway.
Tomorrowland’s choice of ONE-DNA™ artificial grass and the Take-Back program demonstrates that environmentally friendly choices can be made without compromising on quality and aesthetics. Together with their partners, they are working towards a sustainable and environmentally conscious future.
The challenge
Artificial grass is used in several areas of the Tomorrowland festival site. Previously, this artificial grass could only be used once because it was made from a mixture of materials such as PP (polypropylene), PE (polyethylene) and even latex. These materials are difficult to separate and recycle, resulting in a recycled product of lower quality. Often this artificial grass ends up in landfill, which is not sustainable.
The solution
By embracing the circular concept of ONE-DNA™ artificial grass, Tomorrowland has taken a step towards sustainable innovation. This mono-material artificial grass, made entirely from a single raw material and designed for circularity, fits perfectly with Tomorrowland’s vision of reducing waste.
Recycling and reuse
After Tomorrowland 2023, the recycling journey began immediately. The used ONE-DNA™ artificial grass was collected and processed into high quality PE agglomerate by GBN AGR. This material was then used by TenCate to produce new artificial grass, illustrating a successful cycle of reuse and recycling.
Working together
This collaboration demonstrates the potential of collaborative efforts to promote environmental sustainability. The project proves that circular practices are feasible at large events and sets a precedent for the industry. Tomorrowland shows that when diverse parties come together for a common goal, sustainable change is not just a vision, but an achievable reality.
