The documentary Buy Now on Netflix powerfully reveals how the consumer-driven economy operates and the impact it has on the planet. In addition to providing insights for consumers, it emphasizes the responsibility of businesses to act more sustainably and transparently. ONE-DNA™ views this as a confirmation of its mission to develop artificial grass that benefits the planet and meets the highest sustainability standards. The key lessons from the documentary and the responses to them are summarized below.
Preventing Waste
Traditional artificial grass is often composed of multiple polymers, complicating the recycling process. ONE-DNA™ offers an alternative: artificial grass made entirely from mono-material (polyethylene). This ensures easy recycling at the end of its lifespan and prevents any loss of quality.
Take-Back Program
Used artificial grass is collected through ONE-DNA™’s Take-Back program. This initiative prevents artificial grass from ending up in landfills and enables new production without the need for additional raw materials. The program contributes to a fully circular approach and is supported by independent certifications such as the MRPI® EPD.
Transparency
The artificial grass industry often relies on unsubstantiated marketing claims. ONE-DNA™ distinguishes itself by offering full transparency. Products are independently tested and certified after a Life Cycle Analyses resulting in Environmental Product Declarations (EPDs), providing insights into their environmental performance throughout their entire lifecycle. This includes clarity on CO2 emissions, water usage, and recycling potential, giving customers confidence when making environmentally conscious choices.
Focus on Sustainability
The documentary calls for a shift toward more sustainable production and consumption. ONE-DNA™’s artificial grass systems are designed to minimize the need for new raw materials, reduce CO2 emissions, and promote circularity. This approach aligns seamlessly with the documentary’s call for accountability.
Conclusion
Buy Now! The Shopping Conspiracy serves as a reminder that both businesses and consumers play a crucial role in creating a sustainable future. ONE-DNA™ provides artificial grass that is innovative, environmentally friendly, and fully transparent. This contributes to a fair, circular economy where sustainability takes center stage.
Copyright image: Buy Now Netflix
