Milan, Italy. MyPlant&Garden 2024 at Rho Milano Fiera once again brought together professionals from across the landscaping, horticulture and green infrastructure sectors.
During the exhibition, Formula Prato, the Italian representative of the ONE-DNA™ concept, presented its 100% PE (one polymer) artificial grass solutions to visitors from across Italy and Europe.
Introducing ONE-DNA™ to the Italian Market
Located in Hall 20 between the Landscaping Area and the Verde Sportivo Area, Formula Prato showcased the ONE-DNA™ concept and its approach to 100% PE (one polymer) artificial grass design.
The presentation focused on material transparency, Design for Recycling principles and the role of product composition in future material management.
Industry Recognition
During the exhibition, Formula Prato received the MyPlantTech “Selected Company” recognition.
The acknowledgement highlighted the company’s focus on innovation and its contribution to ongoing discussions around material use, sustainability and product lifecycle considerations within the landscaping sector.
Interest from Industry Professionals
MyPlant&Garden attracts a wide range of visitors, including:
- Landscape architects
- Garden and landscape contractors
- Municipal representatives
- Urban planners
- Sports and recreation specialists
The exhibition provided an opportunity to discuss how material selection, environmental documentation and lifecycle considerations are becoming increasingly important within landscaping and public-space projects.
Growing Focus on Material Transparency
Across Europe, municipalities, designers and project owners are paying greater attention to product composition and end-of-life considerations.
Events such as MyPlant&Garden provide an important platform for discussing how these topics are influencing future project specifications and procurement decisions.
Looking Ahead
Formula Prato’s participation at MyPlant&Garden 2024 reflects the growing interest in solutions that combine product performance with greater transparency around material composition and lifecycle management.
As the landscaping sector continues to evolve, conversations around circular design, material efficiency and Design for Recycling are expected to play an increasingly important role in shaping future projects.
Update, October 2026: this article reflects the ONE-DNA™ range at the time of publication, based on polyethylene (PE). ONE-DNA™ now also includes a 100% PO route; see Technology for the current material routes.
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