{"id":27307,"date":"2024-12-04T16:48:23","date_gmt":"2024-12-04T15:48:23","guid":{"rendered":"https:\/\/one-dna.com\/?p=27307"},"modified":"2026-11-02T05:28:25","modified_gmt":"2026-11-02T04:28:25","slug":"lessons-from-buy-now-the-shopping-conspiracy","status":"publish","type":"post","link":"https:\/\/one-dna.com\/us\/lessons-from-buy-now-the-shopping-conspiracy\/","title":{"rendered":"Lessons from Buy Now! The Shopping Conspiracy"},"content":{"rendered":"<p>The Netflix documentary Buy Now! The Shopping Conspiracy raises important questions about how products are designed, marketed and managed throughout their lifecycle. While the documentary focuses on consumer goods in general, several of the themes discussed are also relevant to the artificial grass industry.<\/p>\n<p>For ONE-DNA\u2122, the documentary reinforces the importance of transparency, product information and informed decision-making.<\/p>\n<h4>Understanding what products are made of<\/h4>\n<p>One of the recurring themes in the documentary is the importance of understanding the materials used in products. Within the artificial grass industry, material composition is often complex and not always visible to the end user. This makes product information and material transparency increasingly important for customers, specifiers and project owners.<\/p>\n<p>ONE-DNA\u2122 was developed around a 100% PE (one polymer) design, providing clear and transparent information about material composition.<\/p>\n<h4>The role of documentation<\/h4>\n<p>The documentary also highlights the importance of reliable information.<\/p>\n<p>For artificial grass products, documentation plays an important role in helping customers evaluate performance, material composition and environmental data. Independent testing, Environmental Product Declarations (EPDs) and product-specific test reports provide information that can support informed decision-making.<\/p>\n<p>Rather than relying on marketing claims, documented information allows products to be assessed using recognized methodologies and verified data.<\/p>\n<h4>Transparency throughout the lifecycle<\/h4>\n<p>Another key theme is traceability. ONE-DNA\u2122 supports project registration through a dedicated registration system that links installations to product and project information. This provides a documented record throughout the service life of the installation and supports greater transparency for project owners and stakeholders.<\/p>\n<h4>Looking beyond product performance<\/h4>\n<p>Performance will always remain an important consideration when selecting artificial grass. At the same time, there is growing interest in understanding how products are designed, what materials they contain and how information is documented.<\/p>\n<p>The questions raised in Buy Now! The Shopping Conspiracy encourage both consumers and businesses to look beyond marketing messages and focus on facts, transparency and documented information.<\/p>\n<p>These are principles that continue to guide the development of ONE-DNA\u2122.<\/p>\n<p><em>Update, October 2026: this article reflects the ONE-DNA\u2122 range at the time of publication, based on polyethylene (PE). ONE-DNA\u2122 now also includes a 100% PO route; see <a href=\"\/us\/technology\/\">Technology<\/a>. The EPDs mentioned (MRPI, 2024) cover the product stage (A1 to A3) of products made at the former Hasselt site and do not represent current production in Portugal.<\/em><\/p>\n<p><strong>Related:<\/strong> <a href=\"\/us\/sustainability\/\">Sustainability<\/a> \u00b7 <a href=\"\/us\/for-professionals\/\">For professionals<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Netflix documentary Buy Now! The Shopping Conspiracy raises important questions about how products are designed, marketed and managed throughout their lifecycle. While the documentary focuses on consumer goods in general, several of the themes discussed are also relevant to the artificial grass industry. For ONE-DNA\u2122, the documentary reinforces the importance of transparency, product information&#8230;<\/p>\n","protected":false},"author":7,"featured_media":13481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-27307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lessons from Buy Now! 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